AMC Cinemas offers advanced ‘IMAX Experience’ in Riyadh

AMC Cinemas offers advanced ‘IMAX Experience’ in Riyadh
IMAX cinemas allow moviegoers to experience up to 26 percent more picture.
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Updated 22 December 2020
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AMC Cinemas offers advanced ‘IMAX Experience’ in Riyadh

AMC Cinemas offers advanced ‘IMAX Experience’ in Riyadh

AMC Cinemas has announced that guests visiting AMC Al-Khair 9 in Al-Makan Mall Riyadh will now be able to enjoy the “IMAX Experience” at its newly opened IMAX auditorium, featuring IMAX with Laser technology. The IMAX Experience includes a next-generation laser projection system with a 12-channel sound system, which is exclusive to IMAX auditoriums. AMC Al-Khair 9 is the first cinema to offer the IMAX Experience in Riyadh and has opened with the latest Hollywood blockbuster, Wonder Woman 1984.

The film includes sequences shot with IMAX film cameras and when shown exclusively in IMAX cinemas, these sequences will visually expand to fill the entire screen, allowing moviegoers to experience up to 26 percent more picture.

IMAX with Laser is IMAX’s most advanced experience. Immersive by design, IMAX with Laser has been developed from the ground-up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. It is set apart by a 4k laser projection system that features a new optical engine, custom designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast and the widest range of colors exclusively to IMAX screens.

IMAX with Laser also features IMAX’s 12-channel sound technology with new side and overhead channels, which deliver greater dynamic range and precision for the ultimate in audio immersion.

AMC Al-Khair 9 guests will also experience AMC’s luxury auditoriums featuring the signature luxe recliner seating along with:

• Crystal clear IMAX Laser Projection: Increased resolution, sharper and brighter images, deeper contrasts and the widest range of colors deliver the most life-like visuals for moviegoers.

• Next-generation IMAX Precision Sound: Patented speakers deliver striking clarity and depth alongside perfected tuned sound and evenly distributed audio throughout the auditorium.

• IMAX Immersion by Design: Custom-designed auditoriums with stadium style recliner seating for clear and comfortable vantage points from every seat, as well as custom screens for the brightest images.

AMC’s first IMAX Experience debut at Al-Khair 9 will be followed by AMC Hafr Al-Baten 8 with 11 AMC Cinemas across Saudi Arabia expected to offer the IMAX with Laser experience by 2022.